“Typically our sales are going to conservatives, but now liberals are purchasing,” says Lynch, the Rising S CEO. The presidential election has brought new faces into the fold, namely liberals (who also contributed to a record number of background checks-an indicator of gun purchases-on Black Friday). Others have newer fears: climate change, pandemics, terrorism, far-left and far-right extremism.
Some customers appear to be motivated by old anxieties, recently revived-the threat of nuclear war, or a national-debt default that leads to unrest. Jeff Schlegelmilch, the deputy director of the National Center for Disaster Preparedness at Columbia University, told me that the luxury-bunker trend is “not just a couple of fringe groups there is real money behind it-hundreds of millions of dollars.” But why are wealthy people buying?
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